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Notes on B2B data quality.
We validate a few million B2B records a month for lead-gen and demand-gen teams. These are the arguments we end up having with clients most often, written down properly so we can stop having them from scratch. No vendor benchmarks and no borrowed statistics — just what keeps showing up in the files.
An email verifier confirms a mailbox. It cannot confirm a person.
Your bounce rate can be clean while a third of the list is unreachable in every way that matters. Here is the gap, and why it does not show up in your reports.
DeliverabilityWhat a 5% bad-record rate actually costs at five million sends
The invoice for bad data is the smallest part of the bill. The rest arrives as sender reputation, SDR hours and a quarter spent rebuilding both.
How we workWhy a generic validation ruleset fails at agency scale
Two clients, two definitions of a qualified record. A single shared ruleset cannot serve both — so we do not run one.
Measure it on your own list.
Send 5,000 records. You get the audit, the corrections and the campaign file back, with a documented reason for every record removed.
No commitment and no card · hello@zeplinix.com · +91 92700 85057